5 Reasons Why You Should Get Your Website Translated
By: Ifrah Mubashir
The internet continues to play a pivotal role in turning this world into a global village. It helps business to expand and reach out to customers worldwide resulting in an increased client base. In this day and age, communicating in more than one language has become a necessity rather than an option.
Here are a few reasons why you need to have your website in another language.
Put your clients in their comfort zone
If you have chosen the right agency your website should be a well translated and culturally sensitive piece of art. Naturally attracting local customers by giving them a sense of comfort when they visit your website. You are showing you customers that they are important and that you care. This small investment will go a long way creating a bond of trust between you and you customers.
Increase traffic on your website
Every business aspires to reach out to maximum number of potential customers, your multilingual website will help pave new paths for your business by providing you with a higher number of visitors to your website. For instance, if you choose to get you website translated in Spanish, you can potentially cater to 41 million Spanish speakers in US alone. Research suggests that translating your web may increase the traffic by 47%.
Beat your competitors
In this world full of disputes and differences if there is one thing we all agree on is the fact that competition remains the most stressful- aspect to deal with in any business. While everyone is looking for ways to get on top of the game, a multilingual website is a great way to get an edge over you competitors.
Internet began as an English dominant network with the majority of websites, social media and search engines only operating in English but as the usage of internet has drastically increased over the years, countries such as China and Japan have started to develop their own search engines in their native language. Your only chances on appearing on those search engines are if your website has been translated into their language.
Partner with international business
Since a well translated website is likely to stand out, chances are it will also attract international business owners as well. Partnering will help your prospects of establishing business in there area and eventually do wonders for your business.
Stay tuned for more information and tips on translation.