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Three Chinese Social Media Platforms You Should Know About

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The social networking sites are entirely different in China. The popular social media have been developed mainly for Chinese locals as the global servers fail to function in the country. These networks operate differently which is why you need local experts who understands the user behavior to manage your social media accounts.

As a part of the Mars Translation’s complete Chinese localization solution, our native professionals will set up your business accounts on all the major Chinese social media platforms so your business can get the best possible environment to flourish.

We specialize in multiple platforms. This blog will serve as a guide towards the most popular platforms in China and their main functions. You can choose one or a combination of them in accordance to the nature of your business.

Once you choose the right platform for your business you only need to contact us and we will be happy to assist you.


WeChat is one of the biggest communication hubs in China. With millions of regular users it has quickly become extremely popular amongst individuals of all ages. This platform combines the functions of multiple websites. For instance you can connect with your friends, post on their wall, order a cab, book movie tickets, chat and even make online transactions. It is great for promoting online businesses mainly due to the diverse nature of the app as well as the users.


Gaining famous amongst users almost instantly, Weibo has been dubbed as the Chinese twitter. What gives an edge to Weibo over Twitter is the amount of content that can be shared at once. Due to a fundamental difference in languages, users can share much more content of Webo which allows users to do microblogging. This platform can be a great branding partner. With strategic, catchy, informative lines you can easily create brand awareness. It is also a great way to keep your prospective customers engaged.


Douban is a reader’s and movie enthusiast’s heaven. It is one of its kind without any platform to compare it with. The users can discuss books, movies, music and events. The users connect with each other and discuss a variety of topics. It is not just an interactive platform but it also allows its users to book movie tickets and even download books from the interface. They have also recently launched their music subscription service which is currently free. Douban can be a great for your business if you are dealing with online books, music and movie tickets.

These are the top 3 social media platforms which you can use in China. Don’t worry about the complications, MarsTranslation will be there for you from the beginning to the end. We will help you set up your account and assist you in any further help that you will need us to in order to understand the respective platform.

We are also here for you if you need translation services with your Chinese clients. All you need to do is send us the message and we will translate it for you in no time.